Privacy Policy

Privacy Policy

Last updated: August 2026

This Privacy Policy explains how LUMI, operated by DVJ Brand, processes personal data when you visit freshwithlumi.com, make a purchase or contact us.

1. Data Controller

Company: DVJ Brand
Trading name: LUMI
Address: Robrechtstraat 5, 5156 CE Oudheusden, The Netherlands
KVK: [KVK NUMBER]
VAT: [VAT NUMBER]
Email: info@freshwithlumi.com

2. Personal Data We May Process

Depending on how you use our website, we may process information such as:

  • Name

  • Billing and shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Payment-related information

  • Customer service communications

  • IP address

  • Device and browser information

  • Website usage information

  • Cookie and consent information

  • Marketing preferences

Payment information may also be processed directly by our payment service providers.

3. Why We Process Personal Data

We may process personal data to:

  • Process orders

  • Process payments

  • Deliver purchases

  • Provide order and shipping updates

  • Provide customer service

  • Handle returns and refunds

  • Handle complaints

  • Prevent fraud and abuse

  • Comply with legal obligations

  • Maintain and improve our website

  • Send marketing communications where permitted

  • Measure advertising and website performance where legally permitted

Depending on the processing activity, the legal basis may include performance of a contract, compliance with a legal obligation, legitimate interests or consent.

4. Service Providers

Our webshop is powered by Shopify.

We may share or otherwise make personal data available to service providers where necessary to operate our business, including providers involved in:

  • Ecommerce and website hosting

  • Payments

  • Order fulfilment

  • Shipping and logistics

  • Customer service

  • Email services

  • Analytics

  • Advertising

  • Fraud prevention

These parties may process personal data only as permitted under applicable data protection law and the applicable arrangements with us.

5. International Data Transfers

Some service providers may process data outside the European Economic Area.

Where required, appropriate safeguards are used for international transfers in accordance with applicable data protection law.

6. Marketing

Where permitted by law, we may send you marketing communications.

Where marketing requires consent, you can withdraw that consent at any time.

Marketing emails include an unsubscribe option.

7. Cookies

We use cookies and similar technologies as described in our Cookie Policy.

Where consent is required for optional technologies, they will only be used after obtaining the required consent.

8. Retention

We retain personal data for no longer than necessary for the purposes for which it was collected, while taking applicable legal, tax, accounting and administrative retention obligations into account.

9. Your Rights

Subject to applicable law, you may have rights including:

  • Access to your personal data

  • Correction

  • Deletion

  • Restriction of processing

  • Objection to processing

  • Data portability

  • Withdrawal of consent

You also have the right to lodge a complaint with the competent data protection supervisory authority.

Requests can be sent to info@freshwithlumi.com.

10. Security

We take appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

11. Changes

We may update this Privacy Policy when our processing activities, services or legal obligations change.

The current version will be made available on this page.

12. Contact

For privacy questions or requests:

LUMI / DVJ Brand
Email: info@freshwithlumi.com